Flexible or coworking spaces allow to comply with the needs of smart-working, optimising costs and fostering the generation of new ideas through sharing and co-creation

The role of the standard office is radically changing, making way for a future of smart-working, workspace sharing and coworking. We can no longer speak of a static and fixed workplace; in fact, the office of the future will be defined as a space providing a computer, an internet connection and ensuring data protection. Along with the growth of remote working, the culture of flexible workspaces is also spreading. On the one hand, companies are thinking about redesigning offices to include and encourage online work; on the other hand, flexible, equipped, and customised spaces are being created to accommodate professionals, freelancers, entrepreneurs and startuppers.

These flexible spaces are “serviced offices” or coworking, which meet the needs of the new agile working style, such as saving time, optimising management costs or utilities and, through the sharing of spaces, facilitating exchange between workers, and encouraging community-building among professionals.

Compared to Italy, in other European countries the link between smartworking and coworking is already widespread. In our country, on the other hand, the diffusion of coworking spaces has not yet reached its peak, even if it is definitely growing.

Coworking spaces are increasingly requested in the whole of Italy, so much so that on average the ratio is 1 coworking space every 90.000 citizens (Annual survey by Italia Coworking). Not just that: more than 1 space out of 4 is located in a centre with less than 50,000 inhabitants, and half of them are in towns with less than 20,000 inhabitants. The growth forecast is still huge: according to Idc, in 2022 65% of the European workforce (123 million individuals, 10 million in Italy) will be mobile. According to CBRE, Italian companies’ interest in shared spaces will increase by 38% by 2020.

Following the ongoing shift of the working model, no longer based on control but on results, the growth of innovative workplaces is consequential, as is the need to create new project opportunities and increase productivity while cutting costs.

But what is a coworking space? What services does it offer?

A coworking space is an innovative place which, beyond offering for rent a fully equipped workspace, can provide users with all kinds of time-saving services, such as babysitting, laundry, and staff who take care of the worker’s shopping or other purchasing needs.

Therefore, the workspace is no longer a limit, rather it allows better results. A place to balance work and private life.

We are dealing with a revolutionary concept of working space, since a space that is both physical and virtual, but also smart, flexible, and collaborative, improves the working experience, increasing the worker’s productivity and achieving a work-life balance.

Starting as a workplace mainly used by freelancers, the coworking space is also sparking great interest among companies, which identify it as an innovative solution to the recent need for flexibility in working relationships.

Many coworking spaces not only offer the possibility of joining a thriving business community, but also of creating meaningful links with employees from different companies, thus expanding one’s designing and working capacity.

Indeed, coworking also has the meaningful function of creating or encouraging connections between different stakeholders. This aspect enables the creation of an ecosystem to support work, which in the near future, also through the use of intelligent tools such as predictive responders, voice-user interfaces or automated videoconferencing systems, will allow to increase the workers’ productivity.

Following this vision, Beetroot srl, has developed through Beetcommunity, its concept of flexible work, providing professionals and companies with a multitasking office that can meet the most diverse needs.

Beetcommunity fosters relationships between workers by encouraging multidisciplinarity, believes in a shared planning among the members of the virtual community, and facilitates creativity within a multifunctional area equipped with specific workstations.

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