The office should enable innovation, creating an environment that fosters research, development and discussion

The workspace should be felt as a tool promoting engagement, productivity and innovation. For this reason, companies, start-ups and professionals need to work in an ideal environment, allowing to turn work into a holistic experience.

But what do we mean by “an office fostering innovation”?

Nowadays, hiring the best talent is not sufficient: the need is to innovate at top speed, but the workspaces are often depressing, and employees might feel chained to their desk, having no opportunities of exchange. Thus, creative thinking can be hindered even for the most talented, preventing them from generating innovative ideas.

In the Beetroot team, we are committed to improve the work experience through Beetcommunity, in order to enable maximum productivity. Here’s how.

An adaptable workspace

Everyone’s participation allows employees and members of Beetcommunity to organise the workspace according to their needs. The multifunctional room can be adapted to suit every need, from photo shootings to meetings; from workshop space to relaxation area. Everyone should feel free to express their ideas and opinions, without fearing repercussions at work: everyone can feel free and independent. This approach is essential for maintaining a positive attitude; it allows employees to be more willing to take risks, engage in new conversations, and provide creative solutions. Through this approach, mistakes become learning opportunities, and problems are solved with definitely positive outcomes.

An exclusive approach with its own rituals

From simple coffee breaks to large events, from workshops to group dinners, all these simple actions create a sense of belonging and help building a shared identity among workers. At Beetcommunity, for example, we offer coffee and fresh juice every day in our shared kitchen or in our small atrium; these spaces are conceived and designed to be real meeting points and encourage people to chat and share their ideas.

No one is specifically in charge, but there is an actual community manager, whose job it is to make sure everyone feels involved. Additionally, at the beginning and at the end of the week we organise events aimed at establishing connections and exchange between people. All these rituals help the Beetroot team and Beetcommunity members feel part of one family, boosting the morale needed for innovation.

Beetcommunity’s modern design, mixed with Art Nouveau style, enables to perform these rituals, but it is the connection among people that fills daily activities with positive memories. Our experience guarantees that these positive emotions help reduce work stress and build a ground for pursuing innovation.

Training creativity through play

A playful approach stimulates the flexible mindset needed to develop creativity and innovation. If we look closely, play is apparently aimless, voluntary, implicitly attractive and not bound to time; it is a way to train self-awareness, to encourage improvisation and in overall it is a continuation of a desire. On a cerebral level, play directly stimulates the neurotrophic factor (nerve growth), the amygdala (emotion processing) and the dorsolateral prefrontal cortex (the area of executive decisions).

Therefore, we in the Beetroot team believe that play should not stop at childhood. On the contrary, we claim that through play employees and members of the Beetcommunity train their creativity and achieve their innovative ideas.

In our experience, by inviting employees to brainstorming sessions with no time constraints, no one felt guilty about putting their projects on hold in order to engage in free creativity (play). Doing this repeatedly over time embedded creativity and innovation in the employees’ working culture, and helped building an innovation-oriented environment.

The world’s most innovative companies are optimising every aspect of their businesses, including their physical spaces, to give room to innovation. This is why Beetcommunity offers professionals and companies flexible space solutions that meet every working need; beyond this, Beetroot is also able to accompany them in the right process of development through its support to innovation service.

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